WPP invests in US online community platform The Mighty
WPP's Health & Wellness subsidiary has made an early-stage investment in The Mighty, a US online community platform for people facing health challenges and disabilities.
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Founded in 2014 and based in Burbank, California, The Mighty employs around 30 people and has an office in New York. The platform has more than 1 million community members and 90m engagements with personal health stories and videos per month. Content is generated by community members, medical professionals, and an in-house editorial team.
WPP said this investment demonstrates its commitment to developing the capabilities of Health & Wellness, which was launched this year and is the first operating company to be branded as WPP. It consists of healthcare specialist companies including Ogilvy CommonHealth, The Sudler Network, Grey Health Group I ghg and CMI/Compas, which generated revenues of over $500m and employed 2,500 people in 2016.
WPP Health & Wellness exists to integrate the group's "significant" resources both in professional pharmaceutical area and beyond in fast-moving consumer goods and other categories. Functions include advertising, media and data investment management, public relations and public affairs, branding and identity, healthcare specialty services and digital, direct and interactive.
At 1430 BST, WPP shares were up 0.5% to 1,306.79p.