Aviva to buy majority stake in low cost provider Wealthify
Aviva said it had agreed to buy a majority shareholding in low cost investment service Wealthify Group for an undisclosed sum.
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Cardiff-based Wealthify aims to attract people new to investment by providing a simple low fee digital investment service for a minimum investment of £1.
Customers can invest in one of five diversified investment plans through ISAs and general investment accounts, Aviva said in a statement.
It added that Wealthify would be accessible to its customers through its MyAviva website.