AA names new non-executive director
Suzi Williams has been appointed as non-executive director of AA, the roadside assistance group confirmed on Tuesday.
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Williams, who is currently working as group marketing and brand director for telecom giant BT, will step into her new role on 1 October, FTSE 250-listed AA said in a short statement.
"Brand development is one of our key strategic objectives to transform the AA into a membership club serving a broader range of the UK motorists' needs," said group executive chairman Bob Mackenzie.
"Suzi's extensive experience with consumer-facing companies and brands make her a major asset to the AA Board and Company as we look to revolutionise the brand and build the business around our customers."
AA shares were up 0.45% to 388.62p at 09:00 on Tuesday.